Jim Jabaay

Jim Jabaay

Jim Jabaay joined LotVantage, a leader in digital marketing for automotive, powersports, marine and RV Manufacturers and dealerships, in December of 2013 as Vice President. Jim has grown up in the automotive industry with the family dealership in the suburbs of Chicago. Jim then spent 9 years at Manheim in sales and leadership, growing his career managing sales teams throughout the Southwest. Following Manheim and prior to joining LotVantage, Jim spent two years at Dealertrack expanding his career in the software side of the business. Jim’s number one goal is helping Manufacturers and dealership succeed in an ever growing and changing digital world.
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Recent Posts By Jim Jabaay

Why Facebook Advertising is the Only Advertising You Need to do.

Posted by Jim Jabaay Oct 3, 2017 3:31:29 PM


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Topics: Facebook Advertising, powersports marketing, Powersports Business, AIMEXPO

3 Ways to Help Get More First-Time Boat Buyers on the Water

Posted by Jim Jabaay Sep 26, 2017 12:52:37 PM


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Topics: Boating Industry

How Manufacturers Can Leverage Facebook Lead Ads To Drive Customers

Posted by Jim Jabaay Sep 21, 2017 4:36:19 PM


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Savvy Dealers Need to know about eBay

Posted by Jim Jabaay Dec 16, 2015 3:26:00 AM

The reasons dealerships fail when they attempt to use eBay is because they lack of understanding on how to use eBay, lack of process at the dealership or business and lack of execution.

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Showcasing Your Inventory on Classified Sites

Posted by Jim Jabaay Dec 10, 2015 8:09:00 AM

Getting your inventory in front of as many consumers as possible is unarguably one of the main purposes of posting and marketing online. However, even if you succeed, your inventory will be side-by-side with that of your competitors. It is important to properly showcase your inventory in the right places, at the right times, to the right consumers.

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Never Underestimate the Exposure Power of Social Media

Posted by Jim Jabaay Mar 5, 2015 11:02:53 AM

In the automotive, powersports and marine industries, social media has experienced a rocky existence. On one hand, the promise of massive exposure has been intriguing and spawned entire companies to focus strictly on social media. On the other hand, the return on investment has been a challenge to demonstrate, let alone believe in through proper KPI measurement standards.

Which is it? Is social media good or is it simply too hard to demonstrate a return on investment? In many ways, the answer to both questions is yes, which is why we're so pleased about the performance of our own social media product.

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Topics: Blog, Featured