Facebook recently announced another change to their News Feed algorithm, which will now favor longform video. Facebook is constantly working on News Feed to ensure users are enjoying their experience, with the goal to keep them on Facebook longer.
In the announcement, Facebook encourages brands to “focus on creating videos that are relevant and engaging to their audiences. Longer videos that people don’t want to watch will not perform better in News Feed. The best length for a video is whatever length is required to tell a compelling story that engages people, which is likely to vary depending on the story you’re telling. You also should look at your video insights in Page Analytics to understand how your videos perform.”
The update will take place over the next few weeks and you can expect even more changes when it comes to video on Facebook.
Examples of Longform Video :
- How-to videos
- Product walk-arounds
- Product adventure
- User generated content
- Product innovations
- Company core beliefs
- Behind the scenes productions
- Product unveilings
- Upcoming offerings
- Exclusive events for social media fans
- Executives talking about the direction of the company
How does this update affect dealership Facebook pages?
LotVantage not only works with dealerships on a local level but also with Original Equipment Manufacturers (OEMs) on a national level via our OEM Brand Manager Platform. Our platform gives OEMs the tools to distribute corporate social media content easily across all of their retailers in a matter of minutes.
The brands we work with already know that Facebook video is necessary to engage their audience. After our most recent software update, brands can now post native video through our platform, directly to Facebook.
Brands and dealerships who embrace Facebook video will see better results than those who aren’t using it at all. Now is the time to invest in video if you want to earn impressions vs. letting your competitors have them.
Dealers at the local level don’t always know how to take advantage of corporate created social media content and the LotVantage OEM brand manager makes that very simple.
If you’re interested in learning more about how Facebook video can benefit dealerships or OEMs, please contact us.