Did you know that you can include your dealerships' services on your Facebook Page? The benefits to a customer using social media to shop for services is simple; it’s all about convenience. It is a relatively easy way to convert a savvy social media visitor into a lead and eventually, a loyal customer.
Many services that your dealership provides are to help maintain customer brand loyalty and conveniently accommodate your customers with amenities that perhaps your competitors don’t offer.
Stand Out from Your Competitors:
Listing your dealership’s services on your Facebook Page lets visitors know what you have to offer. If there is one thing that you would like to master with social media, it should be standing out from your competitors; branding yourself as the “place to go” when your customer needs services completed.
Please note that your Facebook Page status must be either an admin, editor, moderator or advertiser of your dealership Facebook Page to have access to adding Services to your dealership Facebook Page.
To Add your Services to your Dealership’s Page:
- Click Services on the left side of your Page
- Click Add a Service
- Enter info about your services, then click Save
- To list another service, click Add a Service
- When you’re finished listing Services, make sure Visible on the right is turned on
- You can rearrange your tabs on the left side, raising the Services option higher up on the left side of your Page
- Click Manage Tabs on the left side of your Page
- You will navigate to the Edit Page settings
- Rearrange the Tabs in the order you would like
- Click Save
What should my Dealership Include on a Services Page?:
Here are some examples of things that you should list on your dealership Facebook page –
- Lube, Oil and Filter Change
- Parts Replacement
- Checkup / Inspection
- Transmission Flush / Repair
- Electrical Service
- Filter Replacement
- Much, much more
No one knows your dealership better than you do. We listed generic service options just so you have an idea of what to actually list. You offer services that you know your customer needs, and additionally, you offer services that set you apart from competitors. This is a good place to list those services to help you stand out from your competitors.
We suggest including a brief description under each item that you list as a service. Additionally, as an example, if you offer more than one type of oil change, we suggested that you make note of those offerings with the different pricing options.
Pro tip: You can also direct people to this page with your future marketing material.
What are the Benefits?:
Facebook has 1.23 billion monthly active users, 945 million mobile users and 757 million daily users. Besides being a place to build a customer base, maintaining an active presence with those 1.23 billion monthly users, you’re putting your dealership in the same place that your customers and potential customers are hanging out. Listing your services helps you increase exposure for the special offerings that your dealership has. It doesn’t necessarily lower your general marketing expenses, but it helps you boost SEO by having another outlet that lists the services that you offer. If your followers see you being active and responsive, they’re much more likely to do business with your dealership, rather than with a dealership that doesn’t utilize Facebook properly.
Comment below with your Facebook URL and share what you chose to list on your services page. If you have any questions about how to best apply our Facebook tips and tricks to your dealership’s Facebook Page, comment below, give us a shout-out on Twitter at @lotvantage.
If you find yourself needing a little extra help step your dealership’s social media game up, contact us at firstname.lastname@example.org.