The original purpose of social media was to allow people to share things in their life or that they find important with other people regardless of where they are. Over the years, there have been many questions posed about the validity of social media as a business-driving venue for car dealers, but one thing is certain: it’s here and isn’t going away any time soon, so dealers need to pay attention to it.
Unfortunately, that means that dealerships need to invest time, money, or both into keeping up with their social profiles and pages. The venues themselves might be free, but that doesn’t mean that they don’t come at a cost. Most dealerships do not have dedicated personnel to manage their social media, which means that either their social presence will suffer or other things that might be more business-crucial will suffer as a result.
LotVantage heard the needs of our clients and we’ve responded with a social media tool that allows you to put your presence on autopilot. Even if you’re not sold on the benefits of social media, you need to maintain your profiles and pages for the people that do visit them while researching the dealership. This is why we feel we have the right answer for you.
Our social media tool allows you to set up posting to Facebook and Twitter that operates automatically. It will pull from your inventory and post it in the most appropriate manner. It will then pull articles from industry publications, YouTube channels, and other websites of your choice to post at the frequency you want without having to manually locate and post the content. This gives your social media the personalized feel that you want without having to invest your own time or much money towards the tasks.
We know it’s not for everyone. There are dealers who are doing a fantastic job of managing their social media. There are vendors out there that are handling it all for their clients. While there’s nothing wrong with either option, our social media tool is much less time-consuming, much less expensive, and more efficient than the alternatives. If gives you every benefit you hope to receive from social media while keeping time commitments and costs to a minimum.
If your dealership is struggling to keep up with social media or if you’re spending hundreds, even thousands of dollars to have someone else manage it, you should contact us. We can deliver better results for a fraction of the time and money you’re investing today.