The reasons dealerships fail when they attempt to use eBay is because they lack of understanding on how to use eBay, lack of process at the dealership or business and lack of execution.
- List your auction with a low starting bid. This will drive the most page views and bids for your inventory. Try starting with a $1000 or 10% of the total price. This is a tactic eBay educates sellers on that has shown great success for many businesses especially dealers.
- Maximize the descriptive title: When you list an auction, there’s a main title and a smaller subtitle below it (called the description listing title). We commonly see people who advertise on eBay not utilizing this incredibly valuable real estate. What you need to know is that the title is where all the searchable content lives when the buyer is searching on eBay’s website. You can easily increase your chance to sell your boat/motorcycle/vehicle just by utilizing this field and adding keywords like inboard/outboard, NEW engine, clean title, 1 previous owner, color, deck boat, with trailer, etc. One important note is to not use special characters like exclamation points or dollar signs- these are not repeatable search terns, so it actually makes it harder for people to find your listings. Be cautious of their rules as it could hurt the end result.
- Photos count! We are visual creatures! So, give the people the photos they want to see! eBay lets you list as many photos your heart desires, so don’t hold back. It’s the easiest way to visually attract the buyers that crave knowing what they are buying.
- Your first 6 listings are free eBay comps the insertion fee and you only pay the flat fee when your inventory sells! Why not take advantage of the opportunity?
If you’re convinced you need to do this and still don’t know how, please don’t hesitate to contact me or anyone at LotVantage.
There are also many misconceptions that may have been true at one time, but with the evolution of eBay as a selling tool it has become a strong selling tool. You don’t want your company to miss out on the incredible opportunities that this source offers because you are unsure of how to use it. So, take advantage of these tips and/or contact us. Partnering with an eBay solutions provider like LotVantage can make this process seamless for you.