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How to Set Up Facebook Instant Reply for Your Dealership Page

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What are Facebook Instant Replies?

Instant Replies is a newer option from Facebook that allows you to automatically send messages as your Page’s first response to new messages. For example, you can use your Instant Reply message to let a customer know that you’ll get back to them soon, thank them for contacting your Page or give them a Call-to-Action to contact your dealership to schedule a test drive, vehicle maintenance, speaking with a sales representative, etc. The list goes on and on for all the options in which you can customize this Instant Reply message for a dealership.

When a Facebook Instant Reply is turned on, people messaging your dealership on Facebook will receive a customized automatic response from your Page.

Having an automated response is considerably more useful as a customer support tool than just posting your dealership phone number in the ‘About Me’ section and hoping for a phone call. If your dealership was to receive a message, this will trigger the automated reply to that person and give them enough information in a quick and informative way that allows them to reach out to your dealership without having to search through your page to find your contact information.

Please note that your Facebook Page user status must be either an admin, editor, moderator or advertiser of your dealership Facebook Page to have access to adding a Facebook Instant Reply to your dealership Facebook Page.

Example of an Instant Reply for Your Dealership Facebook Page:

In case you are having trouble coming up with ideas for your dealership Instant Reply message, we created a template for you to customize.

Template:

Thank you for contacting John Doe Motors. We are looking forward to serving your ATV needs. Please call John Doe Motors at 1-800-555-2525 and our customer service representative will direct your call to the department of your needs.

If you are looking at a vehicle in our inventory select ion posted on Facebook, we would love to get you in that vehicle for a test drive. If you are in need of a vehicle maintenance, we offer a full-service selection for all your vehicle part needs.

Thank you for your patience and we will message you back shortly.

All the best,
John Doe
Sales Manager, John Doe Motors

You can fill in:

Thank you for contacting (YOUR DEALERSHIP NAME HERE). We are looking forward to serving your (DEALERSHIP TYPE – car, truck, atv, rv, utv, powersports, marine, etc.) needs. Please call (YOUR DEALERSHIP NAME) at (YOUR DEALERSHIP PHONE NUMBER) and our customer service representative will direct your call to the department of your needs.

Thank you for your patience and we will message you back shortly.

Sincerely,

(YOUR NAME)
(YOUR JOB TITLE, YOUR DEALERSHIP NAME)

Summary:

To summarize the Facebook Instant Reply, it is a message that can be automated for free, via settings on your dealership Facebook Page. Any customer that messages your page will get a this automated reply from your dealership (once you set it up). However, keep in mind this is not a substitute for replacing human interaction. The Facebook Instant Reply only allows for ONE automated message to be sent to a customer messaging your dealership. It is a buffer to get the customer moving in the direction that you want them to -- into your dealership. As a business, you must still respond to the customer in a timely manner. We suggest including a time frame in your automated messaging that gives the customer piece of mind, knowing you will respond to them accordingly (ie. Thank you for your patience. We will get back to you within 24 hours).

Click here to download the steps to setting up Facebook Instant Reply for your Dealership’s Facebook Page.

Check us out on social media to get more tips and tricks that you can apply to your dealerships social media plans. If you find yourself needing a little extra help with your dealership’s social media, please contact us at  hello@lotvantage.com.

Topics: craigslist tool, dealership, Dealership Marketing, digital market, Facebook for Dealerships, How-To's, Blog, Digital Marketing for Dealerships, Facebook, LotVantage, lotvantage for dealerships, Social Media