Dealership Facebook Set-Up Best Practices
LotVantage’s software can help keep your posts engaging to your audience, but shouldn’t you make sure you’re not just putting a fresh coat of paint on a car that’s never going to leave your driveway?
Your Facebook page can be your second website! Make sure you are using these simple and effective Facebook business page set-up tips for maximizing your dealership’s brand exposure on the world’s most popular social networking site.
Whether you need to know how to set up a Facebook page for your dealership or just need pointers on how to best optimize your current page, we have 5 dealership Facebook set-up best practices that you can easily make today.
1. Personalize the About Section
Facebook is great about letting a Business Page reflect the brand’s personality. In the ‘About’ section add a number of categories that can help Facebook understand what your dealership services offers.
Boat Dealer, Car Dealership, Recreational Vehicle Dealer, RV Dealership are all available options. Do you also offer repairs? You can choose up to three categories!
Also, insert a description about your dealership that explains what it is that sets your service apart from the rest. List your competitive advantage and any recognizable slogan you may have. Keep it brief (you only get 155 characters) but interesting and informative!
2. Select a Profile Picture
Profile Pictures are your first impression and an opportunity to establish your dealership’s image. We recommend that you keep it consistent with your current marketing collateral and use the most up-to-date, high-quality logo.
Quick tip! Your image needs to be an 180px x 180px jpg, but you lose 20px on each side when you upload it, so make sure you have enough space on the sides so that your image doesn’t get cut off!
3. Set Preferred Page Audience
This is very important! With ‘Preferred Page Audience’, Facebook gives dealerships the opportunity to select a target audience. This information helps Facebook determine which users are best to show the dealership page to. Dealerships have a unique audience with distinctive interests and demographics, use this information to help Facebook get your inventory in front of them!
Note: Be cautious of making your target too narrow. While this is a great tool, you could be missing out on valuable potential audiences if you make your selection too niche.
4. Create a Call to Action
A Call to Action (CTA) encourages your visitors to take an action that you deem important, whether that be to visit your website, call your dealership, shop your inventory, or several more.
Think about directing your fans to an inventory page or to a lead capturing personalized landing page that rewards their action with gated content.
5. Pick a Great Cover Photo
A dealership’s Cover Photo, like the Profile Photo, should align with dealership branding guidelines. Its large size is an important piece of real estate on the page. Take advantage of this and select an image that represents your dealership’s personality. Don’t overdo the text and make sure that nothing important is being covered up (since the profile photo sits on top of the bottom left corner) when you upload it.
Note: The image dimensions are 851x315px.
For dealerships, Facebook is a perfect platform to communicate with current customers, influence future buyers, and make brand ambassadors out of past customers. Don’t delay, optimize your dealership’s Facebook page today with these quick tips. Then take a look at how LotVantage can help create an engaging presence with social media marketing for your dealership!