Getting your inventory in front of as many consumers as possible is unarguably one of the main purposes of posting and marketing online. However, even if you succeed, your inventory will be side-by-side with that of your competitors. It is important to properly showcase your inventory in the right places, at the right times, to the right consumers.
That said, it is a very broad statement because there are so many ways to post inventory online. Dealers will obviously post inventory on their own websites and most will post on the major automotive advertising sites such as Cars.com and AutoTrader.com, and many will have their inventory posted on sites they’ve never signed a contract with due to inventory sharing they never knew they authorized.
With the exception of a dealer’s website, most of these sites are set up to showcase inventory and only offer a few ways to individualize one’s display. They also have representatives that will assist dealers with set-up.
Classified sites, with their huge number of visitors, however usually leave it to the dealer to create their own display options. There is very little in the way of assistance in doing so optimally and at the proper times for good conversion. Dealers may want to take advantage of these sites because they have millions of visitors, but feel intimidated by the posting restrictions and cost-effectiveness of time spent by a dealership employee.
Rather than writing off these huge consumer sites, dealers can take advantage of companies such as LotVantage, based in Tampa, Florida. LotVantage and companies similar to them specialize in posting to classified and social sites such as Craigslist, eBay, Backpage, YouTube, along with Facebook and Twitter.
These 3rd party posting experts have the infrastructure to post inventory in ways that attract the consumers that are looking for cars and have specific conversion metrics for driving traffic to dealerships. They know the most efficient times to present a dealer’s inventory and send prospects to attractive landing pages that convert visitors into leads and customers.
Posting and showcasing auto inventory on Classifieds may present unique challenges but a dealer does not have to go it alone. 3rd party experts can make posting not only simple but effective for best possible conversion.