OUR LOTVANTAGE BLOG

What Is Content Marketing and How to Create It Successfully

Posted by lotvantage Aug 14, 2017 6:03:00 PM
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute

Content marketing is an incredibly powerful tool, purposefully attracting customers by consciously and consistently producing relevant and valuable information for your current and future customers. Often times, the intent of content marketing is interpreted as having significance only if you can change or enhance a consumer’s behavior (ie. buy more!). We’re here to debunk that claim and show you that engaging customers, brand awareness and customer loyalty can be achieved with content creation, as well.

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Topics: Ads for Dealerships, Dealership Content, Dealership Marketing, Digital Marketing, Facebook, Facebook Content, Facebook for Dealerships, Facebook marketing, How To, How-To's, Blog, Social Media

How Facebook's Recent Update Will Impact Your Dealership

Posted by LotVantage Marketing Jun 30, 2016 11:29:00 AM

Facebook recently announced that it’s changing how it delivers posts from businesses. The goal of News Feed is to show you stories that are most relevant. Facebook likes to make improvements to News Feed in order to keep people on Facebook, not leaving in frustration.

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Topics: Ads for Dealerships, Dealership Content, Dealership Facebook, Facebook, Facebook Boosting, Facebook for Dealerships, Facebook marketing, Blog