Data is everything online. Consumers love more information. They will spend a great deal of time researching a computer or getting more information about an appliance they're considering. In the automotive industry, the love of data is even more pronounced.
Why, then, do most dealers leave some of the most important information off of their inventory listings? On some of the third-party sites, the reason is easy to see. They simply won't take in as much information as the dealership wants to give or that the consumer wants to see. They are often limited to the basics - photo, price, miles, VIN, phone number. Sometimes, these listings don't even allow for a map to the dealership.