OUR LOTVANTAGE BLOG

What Is Content Marketing and How to Create It Successfully

Posted by lotvantage Aug 14, 2017 6:03:00 PM
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute

Content marketing is an incredibly powerful tool, purposefully attracting customers by consciously and consistently producing relevant and valuable information for your current and future customers. Often times, the intent of content marketing is interpreted as having significance only if you can change or enhance a consumer’s behavior (ie. buy more!). We’re here to debunk that claim and show you that engaging customers, brand awareness and customer loyalty can be achieved with content creation, as well.

Read More

Topics: Ads for Dealerships, Dealership Content, Dealership Marketing, Digital Marketing, Facebook, Facebook Content, Facebook for Dealerships, Facebook marketing, How To, How-To's, Blog, Social Media

How To Create A Dealership Business Facebook Page

Posted by LotVantage Marketing Aug 15, 2016 4:42:00 PM

Is your dealership on social media? Let us help you take the first steps to becoming a social media aficionado (professional). With this visual tutorial, you will be able to set up your own dealership Facebook Business Page that will put you on the road to social media success, drawing in the customers you want to attract and engage with. Social media is social! Let’s get your dealership social.

Read More

Topics: Ads for Dealerships, Dealership Facebook, Digital Marketing for Dealerships, Facebook, Facebook for Dealerships, Facebook marketing, How To, How-To's, Blog, Social Media

How to Regain Admin Access to Your Dealership Facebook Page

Posted by LotVantage Marketing Jul 29, 2016 9:30:00 AM

“Help! A former employee is the only Admin for our Facebook Page and now I can’t access it!”

Read More

Topics: Access Facebook, Dealership Facebook, Facebook, Facebook Admin, Facebook Advertising, Facebook Boosting, Facebook Content, Facebook marketing, Facebook Password, Free Downloadable, How To, How-To's, Locked out of Facebook, Blog, Social Media