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What Is Content Marketing and How to Create It Successfully

Posted by lotvantage Aug 14, 2017 6:03:00 PM
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute

Content marketing is an incredibly powerful tool, purposefully attracting customers by consciously and consistently producing relevant and valuable information for your current and future customers. Often times, the intent of content marketing is interpreted as having significance only if you can change or enhance a consumer’s behavior (ie. buy more!). We’re here to debunk that claim and show you that engaging customers, brand awareness and customer loyalty can be achieved with content creation, as well.

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Topics: Ads for Dealerships, Dealership Content, Dealership Marketing, Digital Marketing, Facebook, Facebook Content, Facebook for Dealerships, Facebook marketing, How To, How-To's, Blog, Social Media

How to Set Up Facebook Instant Reply for Your Dealership Page

Posted by lotvantage Jan 24, 2017 4:29:52 PM

What are Facebook Instant Replies?

Instant Replies is a newer option from Facebook that allows you to automatically send messages as your Page’s first response to new messages. For example, you can use your Instant Reply message to let a customer know that you’ll get back to them soon, thank them for contacting your Page or give them a Call-to-Action to contact your dealership to schedule a test drive, vehicle maintenance, speaking with a sales representative, etc. The list goes on and on for all the options in which you can customize this Instant Reply message for a dealership.

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Topics: craigslist tool, dealership, Dealership Marketing, digital market, Digital Marketing for Dealerships, Facebook, Facebook for Dealerships, How-To's, LotVantage, lotvantage for dealerships, Blog, Social Media

How To: Include a Call-to-Action on Your Dealership Facebook Page

Posted by LotVantage Marketing Jan 16, 2017 4:27:00 PM

What is a Call-to-Action Button you ask? It is literally what it sounds like; it is a clickable button on a Facebook Page that gets your Page visitor to do something specific.

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Topics: Facebook, How-To's, Blog, Social Media

Increase Facebook Check-Ins at your Dealership with Facebook Wi-Fi

Posted by LotVantage Marketing Nov 17, 2016 5:23:00 AM

How often do you hear, “Hey, what’s your Wi-Fi password?” at your dealership? Consumers are always looking for ways to stay connected. Not to mention, your customers may be doing research while shopping on your lot. This is the perfect opportunity to take advantage of their need for constant connectivity.

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Topics: Check-in, Facebook, Facebook marketing, How-To's, Blog

Facebook Launches Marketplace. What Does that Mean for Your Dealership?

Posted by LotVantage Marketing Oct 4, 2016 9:35:00 AM

Facebook originally built buy and sell Facebook groups to help people connect and hock what they had to sell. Now, Facebook built a stand alone marketplace for those 450 million people who visit those groups every month. Facebook calls it a “convenient destination to discover, buy and sell items with people in your community".

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Topics: Dealership Social Media, Facebook, Facebook for Dealerships, Facebook Marketplace, How-To's, Blog

Internetiquette For An Engaging Dealership - Learning Internet Etiquette

Posted by LotVantage Marketing Aug 22, 2016 11:38:11 AM

Internet etiquette, also known as Internetiquette or netiquette, is an important aspect of being an engaged social media contributor. The internet police won’t be knocking on your door and you won’t be fined from the bureau of digital security (neither of those organizations actually exist..), but there are many “unspoken” rules for how one should interact on social media.

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Topics: Facebook, Facebook Advertising, Facebook Boosting, Facebook for Dealerships, How-To's, Blog, Social Media