OUR LOTVANTAGE BLOG

What Is Content Marketing and How to Create It Successfully

Posted by lotvantage Aug 14, 2017 6:03:00 PM
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute

Content marketing is an incredibly powerful tool, purposefully attracting customers by consciously and consistently producing relevant and valuable information for your current and future customers. Often times, the intent of content marketing is interpreted as having significance only if you can change or enhance a consumer’s behavior (ie. buy more!). We’re here to debunk that claim and show you that engaging customers, brand awareness and customer loyalty can be achieved with content creation, as well.

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Topics: Ads for Dealerships, Dealership Content, Dealership Marketing, Digital Marketing, Facebook, Facebook Content, Facebook for Dealerships, Facebook marketing, How To, How-To's, Blog, Social Media

5 Facebook Updates and Tests Spotted in July 2017

Posted by LotVantage Marketing Jul 26, 2017 4:54:00 PM

Anyone that uses Facebook knows that Facebook is always testing new tools and features and rolls it slowly to small test groups at a time. In fact, it is likely that the version of Facebook you use is different from the one your friends see. This is called A/B testing. But most of us unsuspecting Facebook users don’t notice the differences until they do a mass platform update.

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Topics: Facebook, Facebook for Dealers, Facebook for Dealerships, Blog, Social Media, Social Media for Dealers, social media for dealerships

Leverage Your Customers to Amplify Your Dealership on Social Media

Posted by LotVantage Marketing Jun 1, 2017 3:57:00 PM

 

What is social media

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Topics: Facebook, Instagram, Blog, Social Media, Twitter

Dealerships on Twitter: Lingo for Dealers to Engage with Customers on Twitter

Posted by lotvantage May 29, 2017 3:03:00 PM

With Twitter being the 3rd largest social media platform, we think that it is important for dealerships to know some of these shorthand terms and abbreviations to better understand the Twitterverse and how to engage with customers where they’re hanging out online.

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Topics: Blog, Social Media, Twitter

Facebook Dynamic Inventory Retargeting for Dealerships

Posted by LotVantage Marketing Apr 19, 2017 2:07:00 PM

 

Dealerships have numerous options when advertising online to generate traffic to their website, but which method is most effective? Which method is going to produce the highest ROI, sell the most inventory and drive brand awareness?

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Topics: Facebook, Blog, Social Media

How to Set Up Facebook Instant Reply for Your Dealership Page

Posted by lotvantage Jan 24, 2017 4:29:52 PM

What are Facebook Instant Replies?

Instant Replies is a newer option from Facebook that allows you to automatically send messages as your Page’s first response to new messages. For example, you can use your Instant Reply message to let a customer know that you’ll get back to them soon, thank them for contacting your Page or give them a Call-to-Action to contact your dealership to schedule a test drive, vehicle maintenance, speaking with a sales representative, etc. The list goes on and on for all the options in which you can customize this Instant Reply message for a dealership.

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Topics: craigslist tool, dealership, Dealership Marketing, digital market, Digital Marketing for Dealerships, Facebook, Facebook for Dealerships, How-To's, LotVantage, lotvantage for dealerships, Blog, Social Media