Back when the internet was still young and the automotive industry had not fully embraced it, those dealers who were utilizing it to expose their inventory online were still having trouble with images. Some cars had them. Others did not. Some had 40 images. Others had 1. The websites and classified listings that were getting the most action were the ones that had the most pictures, but it was hard to find this happening consistently.
Read MoreTopics: Blog
It’s amazing to see the transformation and dealership mindset that has occurred over the past 6 months since Craigslist began charging $5 for the Cars + Trucks category. Initially, many dealers pulled back on posting and didn’t want to spend the advertising money. There were quite a few things with this thought process that made us scratch our heads. First, dealers said that Craigslist helps them sell cars every month, but they couldn’t justify spending $5 per car. Yet 90% of dealerships will spend thousands of dollars advertising on other automotive websites. Secondly, this change did not affect the CONSUMER at all!
Read MoreTopics: Blog
Savvy dealers are turning to low cost alternatives like Facebook and Twitter and other social media outlets as their alternative. Not only is it free, but it can help you interact with your future and existing customers in real-time. It's no secret that Dealers will do just about anything to gain new customers by any means necessary. Radio, Print and TV ads can all have tremendous results but at what cost? Those traditional marketing mediums and budgets are dying.
Read MoreTopics: Blog
We’ve all been skeptical at some point about eBay and its effectiveness to sell vehicles. Some dealers have been hesitant to fully commit to placing their inventory on one of the best-selling platforms around. We would like to share with you some of the most common Myths surrounding eBay Motors.
Read MoreTopics: Blog
Historically, eBay Motors has had a stigma that it's only good for selling specialty inventory or old classic cars. Reality is, typical inventory mix on eBay Motors is 50% primary franchise model pre-owned and 50% conquest model pre-owned. While we can understand that maybe not all dealership inventory is “perfect” for eBay, not utilizing eBay can cost you sales each month. eBay provides the dealership with a unique opportunity to list inventory with a low starting bid price relative to the true market value of the product. What this does for your dealership is gives you a full lead list of potential clients that have given a commitment (albeit a low figure sometimes) to purchase your inventory. Your sales staff can now contact the lead and begin to work the sale.
Read MoreTopics: Blog
There has been a growing trend with Dealers showcasing their used inventory with stock photos and that needs to stop. Marketplaces are being flooded with pre-owned vehicles that have multiple stock photos, and consumers are growing tired of it when doing searches online.
Read MoreTopics: Blog
