Recent Posts By lotvantage

Get More Love for Your Dealership with Facebook Retargeting

Posted by lotvantage Nov 7, 2017 1:15:00 PM


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Topics: atv dealership ad, commercial truck dealership, commercial truck dealership ads, dealership, Blog, truck dealership ad, utv dealership ad, Ads for Dealerships, car dealership ad, Dealership Facebook, dealership facebook page, Facebook, facebook retargeting, farm and garden ads, powersports, powersports dealership, powersports dealership ads, rv dealership, rv dealership ads

What Is Content Marketing and How to Create It Successfully

Posted by lotvantage Aug 14, 2017 6:03:00 PM
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute

Content marketing is an incredibly powerful tool, purposefully attracting customers by consciously and consistently producing relevant and valuable information for your current and future customers. Often times, the intent of content marketing is interpreted as having significance only if you can change or enhance a consumer’s behavior (ie. buy more!). We’re here to debunk that claim and show you that engaging customers, brand awareness and customer loyalty can be achieved with content creation, as well.

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Topics: Dealership Content, Dealership Marketing, Facebook Content, Facebook for Dealerships, How-To's, Blog, Ads for Dealerships, Digital Marketing, Facebook, Facebook marketing, How To, Social Media

How Dealerships Can Claim Their Unmanaged Facebook Pages

Posted by lotvantage Jun 6, 2017 12:10:00 PM

A Facebook Page may exist for your dealership even if someone from your business didn’t actually create it. For example, when a person checks in to a place on Facebook that does not have an official Page, an unofficial Page is automatically created to represent that location.

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Topics: Blog, Facebook

LotVantage Takes Powersports Business Very Seriously

Posted by lotvantage May 31, 2017 3:03:00 PM

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Topics: Uncategorized, Dealership Marketing, powersports

Dealerships on Twitter: Lingo for Dealers to Engage with Customers on Twitter

Posted by lotvantage May 29, 2017 3:03:00 PM

With Twitter being the 3rd largest social media platform, we think that it is important for dealerships to know some of these shorthand terms and abbreviations to better understand the Twitterverse and how to engage with customers where they’re hanging out online.

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Topics: Blog, Twitter, Social Media

Press Release: LotVantage Welcomes Dave Yeargin as Vice President of Strategic Initiatives

Posted by lotvantage May 23, 2017 8:30:16 AM

Continuing to increase its focus on empowering Original Equipment Manufacturers (OEMs), LotVantage is excited to announce the addition of Dave Yeargin. Yeargin will assist in the growth of LotVantage’s Brand Manager customer footprint, with a particular focus in the Powersports vertical where he has participated for the past 20 years. Brand Manager is a complete digital marketing solution that helps OEMs seamlessly market their promotions & advertisements to consumers, through their dealers’ social media channels.

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Topics: OEM, OEM brand manager, Press Release