Why Car Dealers Should Adopt a Modern Digital Merchandising Strategy
Most people have mastered the skill of shopping. They have been on the internet for so long that they understand the power of choice that the internet gives them. In fact, there are people hitting the car market for the first time who never knew a world without the internet.
Many car dealers have shifted their attentions and advertising budgets to focus strictly on sending people to their own websites. It’s a revolution of sorts as they begin consolidating their digital presence so that everything is funneled directly to them. The concept has legs; generating “1st party leads” has proven to be the highest quality and yields the best chances per lead of turning it into a sale.
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