OUR LOTVANTAGE BLOG

How to Grow Your Social Reach with Co-op Advertising

Posted by Branden Elwell Sep 7, 2018 10:29:56 AM

 

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Topics: social media for business, Social Media Marketing, social media platforms, brand management, Facebook marketing, social media posting, OEM Marketing, OEM brand manager, Advertising for OEM, Co-op, Co-op Campaigns, Co-op Advertising

To Post or Not to Post? The Best Times to Schedule Social Media in 2018

Posted by Matt Naso Aug 30, 2018 3:49:56 PM

 

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Topics: social media for business, Social Media Marketing, social media platforms, brand management, Facebook marketing, social media posting, scheduling social media

How to Build a Thriving Social Community for Your Brand

Posted by Kelcey Morgan Jul 31, 2018 3:12:00 PM

 

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Topics: social media for business, Social Media Marketing, social media platforms, co-op marketing, Brand Manager, OEM Marketing, OEM brand manager, brand management, Facebook marketing

5 Reasons Users Keep Coming Back to Facebook

Posted by Branden Elwell Jul 23, 2018 3:03:00 PM

 

 

Social media plays an integral role in any modern company’s digital marketing plan, with Facebook still reigning supreme as an essential platform. Facebook dominates the social landscape as the most widely used platform in America: 68% of U.S. adults today are users. Despite the rise of Snapchat and Instagram among the younger generation, Facebook continues to be a mainstay across a wide range of demographics and age groups.

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Topics: social media for business, Social Media Marketing, social media platforms, brand management, Facebook marketing, facebook retargeting

The Missing Moment in the Buying Journey

Posted by Jim Jabaay Jun 6, 2018 11:27:30 AM

 

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Topics: boat shows, Boating Industry, Manufacturers, facebook retargeting, Facebook marketing

What Is Content Marketing and How to Create It Successfully

Posted by lotvantage Aug 14, 2017 6:03:00 PM
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute

Content marketing is an incredibly powerful tool, purposefully attracting customers by consciously and consistently producing relevant and valuable information for your current and future customers. Often times, the intent of content marketing is interpreted as having significance only if you can change or enhance a consumer’s behavior (ie. buy more!). We’re here to debunk that claim and show you that engaging customers, brand awareness and customer loyalty can be achieved with content creation, as well.

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Topics: Ads for Dealerships, Dealership Content, Dealership Marketing, Digital Marketing, Facebook, Facebook Content, Facebook for Dealerships, Facebook marketing, How To, How-To's, Blog, Social Media