OUR LOTVANTAGE BLOG

Get More Love for Your Dealership with Facebook Retargeting

Posted by lotvantage Nov 7, 2017 1:15:00 PM

 

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Topics: Ads for Dealerships, atv dealership ad, car dealership ad, commercial truck dealership, commercial truck dealership ads, dealership, Dealership Facebook, dealership facebook page, Facebook, facebook retargeting, farm and garden ads, Blog, powersports, powersports dealership, powersports dealership ads, rv dealership, rv dealership ads, truck dealership ad, utv dealership ad

What Is Content Marketing and How to Create It Successfully

Posted by lotvantage Aug 14, 2017 6:03:00 PM
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute

Content marketing is an incredibly powerful tool, purposefully attracting customers by consciously and consistently producing relevant and valuable information for your current and future customers. Often times, the intent of content marketing is interpreted as having significance only if you can change or enhance a consumer’s behavior (ie. buy more!). We’re here to debunk that claim and show you that engaging customers, brand awareness and customer loyalty can be achieved with content creation, as well.

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Topics: Ads for Dealerships, Dealership Content, Dealership Marketing, Digital Marketing, Facebook, Facebook Content, Facebook for Dealerships, Facebook marketing, How To, How-To's, Blog, Social Media

5 Facebook Updates and Tests Spotted in July 2017

Posted by LotVantage Marketing Jul 26, 2017 4:54:00 PM

Anyone that uses Facebook knows that Facebook is always testing new tools and features and rolls it slowly to small test groups at a time. In fact, it is likely that the version of Facebook you use is different from the one your friends see. This is called A/B testing. But most of us unsuspecting Facebook users don’t notice the differences until they do a mass platform update.

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Topics: Facebook, Facebook for Dealers, Facebook for Dealerships, Blog, Social Media, Social Media for Dealers, social media for dealerships

3 Steps to Facebook Advertising for Dealerships & Brands

Posted by LotVantage Marketing Jun 26, 2017 9:00:53 AM

 

By the LotVantage Social Media Team

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Topics: Advertising for Dealers, Advertising for Dealerships, Advertising for OEM, Facebook, Facebook Ads, Facebook Advertising, Facebook Objectives, Blog

How Dealerships Can Claim Their Unmanaged Facebook Pages

Posted by lotvantage Jun 6, 2017 12:10:00 PM

A Facebook Page may exist for your dealership even if someone from your business didn’t actually create it. For example, when a person checks in to a place on Facebook that does not have an official Page, an unofficial Page is automatically created to represent that location.

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Topics: Facebook, Blog

Leverage Your Customers to Amplify Your Dealership on Social Media

Posted by LotVantage Marketing Jun 1, 2017 3:57:00 PM

 

What is social media

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Topics: Facebook, Instagram, Blog, Social Media, Twitter