YouTube was bought by Google in 2006 and since then, grew to become the second largest search engine in the world! Don’t believe it? 400 hours of video are uploaded to YouTube per minute and over one third of the entire internet population uses YouTube.
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Quite a few car dealerships use Instagram as a way to connect with customers and shoppers in a more personal way. It provides dealers with a unique way to make a personal connection, hopefully boosting sales and revenue. That's why it's critical you understand the recent changes on the social media platform and how they could impact its effectiveness.
Read MoreTopics: Instagram, Blog, Social Media
Reaching your audience with the right message at the right time can make all the difference.
Read MoreTopics: Instagram, Blog, Twitter, Facebook, Social Media Advertising, Targeting on Social Networks
LotVantage’s software can help keep your posts engaging to your audience, but shouldn’t you make sure you’re not just putting a fresh coat of paint on a car that’s never going to leave your driveway?
Your Facebook page can be your second website! Make sure you are using these simple and effective Facebook business page set-up tips for maximizing your dealership’s brand exposure on the world’s most popular social networking site.
Whether you need to know how to set up a Facebook page for your dealership or just need pointers on how to best optimize your current page, we have 5 dealership Facebook set-up best practices that you can easily make today.
Topics: Best Practices, Dealership Marketing, Facebook for Dealerships, How-To's, Blog, Dealership Facebook, Facebook, Social Media, Social Media Set-Up, Social Media Tips
Data is everything online. Consumers love more information. They will spend a great deal of time researching a computer or getting more information about an appliance they're considering. In the automotive industry, the love of data is even more pronounced.
Why, then, do most dealers leave some of the most important information off of their inventory listings? On some of the third-party sites, the reason is easy to see. They simply won't take in as much information as the dealership wants to give or that the consumer wants to see. They are often limited to the basics - photo, price, miles, VIN, phone number. Sometimes, these listings don't even allow for a map to the dealership.
Read MoreTime. It always seems like we never have enough. In fact, some recognize that it's actually more important when it comes to managing sales and marketing processes to help drive sales.
Between the OEMs, vendors, data providers, and analytics companies, most dealerships are given access to at least a half-dozen dashboards. Who has time to log into them all? Even if we did have time, it can be a data overload. How does all of that data translate into something useful where we could either look at the big picture or just components of the data gathered?
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